HEARTLAND DENTAL CASE STUDY
When a substantial IT asset disposition project across a large geography presented itself to Heartland Dental, the nation’s largest dental support organization, the need for an ITAD partner with adequate resources and capabilities was evident. Heartland Dental’s partnership with Cascade as a trusted ITAD partner resulted in significant security, sustainability, satisfaction, and enormous cost savings benefits. Continue reading to learn how Cascade solved Heartland Dental’s disposition challenges and earned Heartland a six-figure rebate check.

CHALLENGE
Heartland Dental needed to replace about 10,000 Windows 7 desktop PCs with new Windows 10 machines at nearly 1,000 of their sites across the nation. In addition to the desktops, there were many servers and other miscellaneous equipment at each location that required proper disposition.
While Heartland Dental worked with other ITAD vendors for more than 10 years, it needed an IT asset disposition company with adequate resources and capabilities to handle a project of this scale. Coordination of disposal had to be timed with the installation of new equipment. Logistics were required across the United States to ensure a convenient and cost-effective equipment removal process. Collected hard drives needed to be cataloged and securely stored for three to twelve months to satisfy potential requests to retrieve missing data. Robust milestone reporting was requested to track the progress and financial results of the program. Heartland’s goal was to use the value generated from the refurbishment and resale of its retired IT assets to cover all project costs.
SOLUTION
With decades of experience working with businesses across the country, Cascade offered flexibility and willingness to customize a solution that fit Heartland Dental’s needs. We had the required certifications, along with established processes and resources to successfully manage the large volume of equipment.
Heartland Dental chose Cascade Asset Management as its ITAD partner with confidence in
4 KEY AREAS:

About Heartland Dental
Heartland Dental was founded in 1997 by Rick Workman, DMD, who opened his first two dental offices in Effingham, IL. Today, Heartland Dental is the nation’s largest dental support organization providing non-clinical administrative support services to 1,500 supported dentists in more than 1,000 dental offices in 37 states. Heartland Dental partners with its supported dentists to deliver high-quality care across the full spectrum of dental services.
REQUIRED CERTIFICATIONS
It was essential that Heartland Dental find an IT asset disposition partner with the following certifications:
- NAID
- ISO 9001
- ISO 1400
CLIENT COMMENTS
“We had no idea so many of our old devices had value. Now, thanks to Cascade, we’re finding so much can be reused or recycled…
Working with Cascade made my job a whole lot easier, without a doubt. It was the best decision I’ve made.“
B.B. – IT Manager, Heartland Dental
BETTER THAN FREE TECH RECYCLING
The financial return on Heartland’s investment was better than free services could offer, resulting in $416,817 in rebates from resold equipment within a year which covered all project costs and generated revenue back to Heartland.
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